The Czech gastronomy business is experiencing real renaissance.  To succeed means to use the key tools i.e. quality, innovational and individual approach and perfect knowledge of your customer. However it is ´direct sales´ that, to a large extent, is a crucial factor of the final success rate. If the provider doesn´t want to run their business just locally, one of the options is to consider concentrating exclusively on building up a top quality product and brand, whereas the operation itself;  i.e. ´Sales´ entrust to their business partners, for instance by means of franchising.